Home Special CoverageElectric Vehicles AMPERE ELECTRIC ANNOUNCES ‘UNLOCK LIFE’ CAMPAIGN

AMPERE ELECTRIC ANNOUNCES ‘UNLOCK LIFE’ CAMPAIGN

by Industrial Outlook
~ Launches new range, new website experience and a multi-language call-centre
~ Aims to increase EV adoption with exclusive experience & best-in-class festive offers for fast growing customer base

Ampere Electric, a wholly-owned electric mobility subsidiary of Greaves Cotton Ltd., is all geared up to enhance the EV adoption in India with the launch of the ‘Unlock Life’ campaign. This campaign is an ode to new breed of EV buyers seeking wide range of Ampere electric scooter buyers after unlock is announced and more markets are reopened. On this eve, Ampere electric announces unique phygital campaign supported by new range of e-scooters, customised online buying experience & multi-language Call Centre which will operate uninterrupted way to help increasing buyers know more about various aspects of product, share knowhow on features, financing & privileged benefits of getting in to privileged HOLA (Happy Owners League of Ampere) family, thus enhance the EV buying experience across India.

There has been a good uptick in customers visiting showrooms & online, more from smaller towns across the country. To cater this new increasing demand for electric vehicles especially in rural areas, Ampere Electric is creating an easy platform for customers to interact & know more about usage, new schemes & lifecycle savings over conventional petrol scooters, thus enhance accessibility for everyone. With new and enhanced product features in Reo, Magnus, Zeal and V48, Ampere is not only enhancing the style quotient but also upgrading the performance & range for long drives. With these benefits both B2C & B2B fleet buyers can actively consider Ampere escooters & become part of the grand celebration planned this festive period.

Speaking on the occasion, P Sanjeev, COO, Ampere Electric said, “At Ampere Electric, we are actively listening to voice of customers & have created unmatched product range, robust service backup, and easy financing options to facilitate the seamless transition towards electric scooters. The category is new & still we see lot of myths & queries related to overall EV usage especially from the new markets. Our Toll Free Customer care is now available all 7 days from 9am to 9pm and in 6 languages., Ampere’s new website is faster, with host of features such as virtual reality based product demo & test ride experience, easy lease to own options, dealer locator, savings calculator and more.”

Ampere electric has fostered clean last mile mobility with electric scooters starting from Rs 34,000 and attractive EMI as low as just Rs 51/ day. The range includes products in the economy segment with V48, V 48 plus, Reo LA, Reo plus LA, REO Li, REO plus Li Magnus 60, Reo Elite LA, REO ELITE Li & performance segment with Zeal, Zeal EX & Magnus Pro. Recently, Ampere has also announced its partnership with OTO Capital for easy financing and Autovert Technologies for battery subscription to enable faster adoption of EVs in the country. Ampere electric has also introduced Special 0% interest Schemes for e2W buyers in conjunction with various financing partners. With easy financing options, owning an electric 2W is much more accessible.

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