MG Motor India has now launched its experiential customer touchpoint ‘MG Experience on Wheels’ in Mathura, Uttar Pradesh. MG Experience on Wheels is a 45-feet mobile showroom that enables customers to experience British brand’s latest vehicles – on the move.

With an aim to raise brand awareness as it expands further across tier 2 and tier 3 cities, the initiative was launched in 2019 as part of the carmaker’s future vision of automotive retail. The trailer enables visitors to engage with its interactive digital terminal to experience various offerings, choose their accessories, and configure the car apart from on-the-spot booking of MG vehicles.

The carmaker currently has a widespread presence in Uttar Pradesh with 18 outlets spread across Mathura, Lucknow, Kanpur and Agra amongst other cities.

Speaking on the occasion, Rakesh Sidana, Director – Sales, MG Motor India, said, “Aiming to highlight and demonstrate our British lineage, we have now introduced MG Experience on Wheels in the city of Mathura. The mobile showroom has so far travelled across four states in India. We believe that such experiential touchpoints come across as the perfect way to engage with our customers in upcountry markets.”

In November, MG Experience on Wheels will traverse across Etawah, Farrukhbad, Kannauj, Fatehpur, Azamgarh, Sonbhadhra. The mobile showroom has completed its journey across various Northern Indian States including Haryana, UP, Punjab, Rajasthan, covering a total of 19 cities till date.

MG Motor India currently has a widespread sales and service network of over 200 centers in India. Currently, MG’s car line-up includes MG HECTOR, HECTOR PLUS, ZS EV, and the all-new MG GLOSTER.

The Mobile showroom will be located at the following location in Mathura until 01st November 2020: NH-2 Highway, Opposite Refinery, Near Big Bazar, Mathura, UP.